Anniversary symposium: Technically Oriented Business Administration turns 50

October 14, 2024

Successful teaching and learning

Economic thinking, a spirit of innovation and entrepreneurship characterize the study Program Technically Oriented Business Administration at the University of Stuttgart and will continue to shape this successful study program in the future. “Our students are shaping the future, both in industry and in science,” says Prof. Burkhard Pedell from the Institute of Business Administration [de]. 

“We have been training young people to become business-minded leaders for 50 years. We provide them with the skills they need to develop forward-looking, creative solutions in a changing world of work,” adds Prof. Birgit Renzl. “We would like to use the anniversary symposium as an opportunity to discuss expectations, challenges and strategies for the next 50 years together with former and current students, researchers and our industrial partners.”

From the beginnings to the present and the future

Media representatives are welcome to take part in this discussion. An interactive symposium by and for students, researchers, alumnae and alumni awaits you.

When? Wednesday October 23, from 4 p.m. to 8 p.m.
Where? Campus City Center in the K II at Keplerstraße 17, Room 17.01

Program: In three panel discussions, alumni from the University of Stuttgart explore challenges and trends in business, share start-up stories, and discuss their expectations for the university education of future leaders. 

Afterwards, you are invited to a get-together in the foyer of K II with canapés, live music and a poster session. You can find out more about the program [de] and invited guests on our website. 

Registration: If you wish to attend the event, please register via the website of the Förderkreis Betriebswirtschaft an der Universität Stuttgart e.V. [de].

Shaping Tomorrow's Leaders: Studying in Stuttgart

In its 50-year history, the course has produced numerous innovative minds who now occupy top management positions in well-known companies. One of these is Emese Weissenbacher: In a panel discussion, she talks about the challenges she faces today as Executive Vice President and Chief Financial Officer (CFO) at Mann+Hummel. Weissenbacher has already provided insights into her day-to-day work, personal career and behaving as a leader of a new team in our podcast “Made in Science”. 

"I encourage students to become entrepreneurs"

Duration: 39:12 | Source: YouTube

Successful entrepreneurs will also be taking part. For example, Jochen Engert, alumnus and founder of Flixbus: The then 29-year-old graduate of the University of Stuttgart and two friends seized the opportunity in 2011 to found a start-up that is now active worldwide. Another example is the Stuttgart-based spin-off Horváth, which has grown from a start-up to an international company with 1,400 employees. Or alumnus Julian Reitze, who is developing an innovative, sustainable coffee capsule together with fellow student Stefan Zender. The story of rezemo began in 2015 in a shared kitchen in the west of Stuttgart. Today, Reitze and Zender are applying their technology across a broad spectrum of B2B industries.

Expert Contact:

Prof. Birgit Renzl, University of Stuttgart, Institute of Business Administration, Chair of Business Administration and Organization, Phone: +49 711 685 83156, E-Mail

Prof. Burkhard Pedell, University of Stuttgart, Institute of Business Administration, Chair of Business Administration and Organization, Phone: +49 711 685 83170, E-Mail

This image shows Jacqueline Gehrke

Jacqueline Gehrke

 

Editor Science Communication

 

University Communications

Keplerstraße 7, 70174 Stuttgart

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